Big Hoppa

Beer tap label design for Frankenmuth Brewery in Frankenmuth, Michigan.

Description:
Dry hopped with a pound of Columbus hops per bbl this brew is pungent, citrusy and fully aromatic. A nicely carbonated IPA, this brew exudes an impressive head, with a long lingering and delicious bitter hop finish. While the Columbus hops are dominate, there is no denying the distinctive Amarillo hop presence in this bold IPA.

The challenge here was creating a nice design that is both eye-catching and legible at a distance across the bar. Often in dimly lit spaces as well. So this was a fun experience putting the emphasis on the typography where normally I’m emphasizing an image. Really enjoyed working on this and they are great clients as well.

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