For a startup rum company located in Fort Lauderdale, Florida.
They wanted something incorporating the bare/sandy feet concept as well as something that represented the “beach life.” Sun, fun, and rum.
I think the colors lend themselves well to that and the watercolor splotch in the background feels both wet and like the sun at the same time. With the typography I wanted something that was loose and fun that looked like it could be written in the sand. The lines also add energy and again imply the sun.