Beer tap label design for Frankenmuth Brewery in Frankenmuth, Michigan.
This is high gravity beer with alcohol by volume at 9.3%. Smooth, medium to full body with high hop flavor. Some alcohol warmth with low to medium malt flavor. Medium gold amber to reddish color. Strong body, hop flavor, and high alcohol content.
The challenge here was creating a nice design that is both eye-catching and legible at a distance across the bar. Often in dimly lit spaces as well. So this was a fun experience putting the emphasis on the typography where normally I’m emphasizing an image. Really enjoyed working on this and they are great clients as well.