Arctic Warrior

This is for a line of winter vehicle tools and accessories based in Ireland. They wanted a logo that incorporated a strong mascot that showed strength, reliability and of course tied into the theme. They wanted my help on naming the brand as well. So after some brainstorming together we settled on a polar bear and my suggested name of Arctic Warrior. I decided that with packaging constraints the logo needed to be versatile and work both as a combined mascot/wordmark logo as well as individual parts also. I am extremely happy with our end result. I think it accomplished everything we wanted. Plus I’m not only proud having designed it, but named it as well.