While working at Allegheny College I am often the primary designer for new logos and branding. This is a redesign for the Playshop Theatre on campus which has performances open to both the college and local community. The objective was to take the old logo, modernize it, and make it more versatile. This was accomplished with the layout of the typography in the logo as well as complete flexibility with color. The logo could appear as any color in a given piece, as long as it was one of the dominant colors used.